About Shira
Hey everyone, I’m Shira.
22 years old, and living in Dubai for the past two years.
After years of dealing with eating disorders and being completely obsessed with the number on the scale, I discovered the world of fitness 5 years ago.
And I fell in love.
I knew that this is what I wanted to do for the rest of my life in a professional way, for me and for others.
I’ve learned everything I can about working out, nutrition,
the psychology behind working out, how to create that motivation that is so important for the long term.
And obviously, I studied it professionally.
Having the proper tools and the education for it, I was able not only to achieve the results I wanted physically,
but to keep it going and sustain it.
Why I Do This
Full disclosure – Going to the gym is the worst part of my day!
I’ll say it again –I hate going to the gym. We all do…
But..
having that 50 minutes at the gym, understanding what you should do and what to avoid, getting the amount of sleep needed, brought me not only physical results but mental happiness as well.
No, I didn’t find enlightenment at the squat,
but with a few small changes, I can honestly say you’ll feel better in every aspect of your life.
Now, let’s talk about what I love.
I love training people,
I love when people make progress with me,
and most of all, I love hearing from my trainees that they’re getting compliments from their friends about their physique.
No, I’m not gonna sell dreams and unrealistic expectations.
You won’t look like The Rock after three workouts.
And no, you won’t have the body of Megan Fox after a month.
But what I can promise is to give you 200% of me –
My time, my energy, everything I’ve learned and lived through myself.
And from you?
I only ask that you show up, trust the process, and come ready to work.
That’s it.
I’ll take care of the rest.
What You Can Expect
There’s one thing I need you to understand:
The more you hate me the better you’ll look.
Yes, I know. Working out sucks.
Before the workout? Sucks.
After? You feel amazing.
But during? It’s hell !
And you know what’s even worse?
Knowing you’ve got a session with me tomorrow morning.
But here’s the thing-
If you don’t get results, I don’t get to make a living.
So my commitment to you It’s 100% real.
If you show up and do the work, I promise, I’ll be right there doing my part too.
If you’re looking for a coach who’ll push you, support you, be there when things get hard, and care about you for real –
I’m your person.
Why do you need a personal trainer?
Two words — you don’t.
If you’re the kind of person who can wake up every morning, plan your workouts properly, time your rest between sets, push yourself to the limit, and stay motivated and focused and let’s be honest, you can find all the information online these days, then no, you don’t need a trainer.
But a trainer gives you something else
structure.
Accountability.
Someone who makes sure you show up and give everything you’ve got.
Every single one of my clients and I mean every single one, has said to me at least once:
“If you weren’t here right now, I would’ve stayed in bed.”
That’s why you need a coach.
Personalized Coaching for Real Change
Personal Training
Custom workouts tailored to your goals, fitness level, and schedule
Nutrition Coaching
Personalized meal plans and healthy habit guidance
Online Coaching
Full programs with workouts, nutrition, and progress tracking
Support & Accountability
Daily motivation, check-ins, and mindset support
What My Clients Say
Living What I Teach
Let’s Work Together
Ready to get stronger, leaner, and more confident — for life? Reach out today and take the first step toward a better you.